John Deere Bets Connected Roadbuilding Is Its Next Competitive Advantage

John Deere is positioning connected machine data as a competitive advantage in roadbuilding, suggesting that real-time equipment insights could be as important as equipment size and power. The company demonstrated this approach at Wirtgen's proving grounds, showing how data connectivity could reshape how construction teams operate paving and grading equipment.

John Deere says connected machine data—not just bigger equipment—could reshape roadbuilding. ENR visited Wirtgen's proving grounds to see how.

This story was originally published by ENR Construction Technology.